Effective Date: November 1, 2025 Last Updated: May 1, 2026
SoCo Customs Corp ("SoCo Customs," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website at sococustoms.com (the "Site"), submit a form, call or text us, schedule an appointment, or visit our shop.
By using our Site or services, you agree to this Privacy Policy. If you do not agree, please do not use our Site or services.
1. Who We Are
SoCo Customs Corp 7316 McClain Point Colorado Springs, CO 80915 Phone: (719) 574-1700 Email: [PLACEHOLDER — privacy contact email]
2. Information We Collect
Information you give us directly
- Contact information: name, phone number, email address, and physical address.
- Vehicle information: make, model, year, VIN, mileage, license plate, modifications, and service history.
- Service information: the work you request, your build preferences, budget, and timeline.
- Payment information: payment is processed by our third-party payment processor; we do not store full card numbers on our systems.
- Communications: anything you tell us by phone, text, email, Facebook Messenger, contact form, or in person.
Information collected automatically when you visit our Site
- Device and usage data: IP address, browser type, operating system, device identifiers, referring URL, pages visited, time spent on pages, clicks, and similar activity.
- Cookies and similar technologies: small data files stored in your browser. See Section 7 for details.
Information from third parties
- Advertising and analytics partners: Google (Analytics, Ads, Tag Manager) and Meta (Facebook Pixel) provide us with aggregated data about ad performance and Site activity.
- Service providers: our text and email platform (Go High Level) provides delivery and engagement data.
- Public sources: publicly available information and reviews you post on Google, Facebook, or similar platforms.
3. How We Use Information
We use your information to:
- Respond to your inquiries, schedule appointments, and provide quotes.
- Perform requested services on your vehicle.
- Process payments, deposits, and refunds.
- Send appointment reminders, build status updates, invoices, and other transactional messages by text and email.
- Send marketing messages, promotions, discount codes, and newsletters by text and email — only to people who have opted in.
- Place return calls to people who have opted in or requested contact. We do not make cold calls.
- Operate, secure, and improve our Site and services.
- Measure and improve the performance of our advertising on Google, Facebook, and other platforms.
- Comply with legal obligations and enforce our Terms of Service.
- Use photos and videos of completed builds for marketing, social media, and portfolio purposes (see our Terms of Service for the photo/media release).
4. SMS / Text Message Program
Consent and program description
When you provide your phone number through our website, in person, or by text, and consent to our SMS program, you authorize SoCo Customs Corp to send you marketing, promotional, and transactional text messages — and to call you at that number — including by automated technology. Message types may include appointment reminders, build status updates, discount codes, special offers, and promotions.
Frequency, cost, and carrier disclaimer
- Message frequency varies.
- Message and data rates may apply. Your wireless carrier's standard rates apply to all messages.
- Carriers are not liable for delayed or undelivered messages.
Opt-out and help
- Reply STOP to any message at any time to unsubscribe. After you reply STOP, you will receive one final confirmation message and no further marketing or transactional texts to that number.
- Reply HELP for help, or contact us at (719) 574-1700.
- Opting out of texts does not opt you out of email or other communications. To opt out of all communications, contact us using the information in Section 13.
No sharing of phone numbers or SMS consent
We do not share your mobile phone number or your SMS consent with third parties or affiliates for their own marketing purposes. Phone numbers and SMS consent are used only by SoCo Customs Corp and our service providers acting on our behalf to deliver messages.
Consent is not a condition of purchase
You are not required to consent to receive marketing or transactional texts as a condition of purchasing any product or service.
5. Email Communications
We send transactional emails (receipts, appointment confirmations, build updates, service follow-ups) and, to people who have opted in, marketing emails (promotions, newsletters, special offers).
Every marketing email contains an unsubscribe link. You can also email us using the contact information in Section 13 to opt out. Transactional emails about an active service or appointment may continue after you unsubscribe from marketing.
6. Phone Calls and Call Recording
We record incoming and outgoing phone calls for quality assurance, training, dispute resolution, and to maintain accurate records of work authorized by our customers.
Colorado is a one-party consent state (C.R.S. § 18-9-303) and we consent to recording our own calls. If you call us, by continuing the call after this disclosure (which we may also state at the beginning of the call), you consent to the call being recorded. If you do not consent to recording, please end the call and contact us in person, by text, or by email.
7. Cookies and Tracking Technologies
We and our service providers use cookies, pixels, tags, software development kits, and similar technologies to operate our Site, analyze traffic, and deliver advertising.
Categories of technologies we use
- Strictly necessary: required for the Site to function (e.g., security, form submission).
- Analytics: Google Analytics and Google Tag Manager help us understand how visitors use the Site so we can improve it.
- Advertising: Google Ads conversion tracking and the Meta (Facebook) Pixel help us measure ad performance and show ads on Google, Facebook, and Instagram to people who have shown interest in our services.
How to control cookies and tracking
- Browser settings: Most browsers let you block or delete cookies. Doing so may break parts of the Site.
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Google Ads personalization: adssettings.google.com
- Meta ad preferences: in your Facebook or Instagram account settings under Ads.
- Industry opt-outs: optout.aboutads.info (DAA) and youronlinechoices.eu (EU).
- Global Privacy Control (GPC) / Universal Opt-Out: if your browser sends a recognized universal opt-out signal, we treat it as a request to opt out of "sales" and "targeted advertising" as defined under Colorado law, for the device and browser sending the signal.
8. How We Share Information
We do not sell your personal information for money. We share personal information only as described below:
- Service providers: companies that run services on our behalf, including Go High Level (CRM, SMS, and email), Google (analytics and advertising), Meta (advertising and pixel), our payment processor, hosting providers, and similar vendors. They may use the data only to provide services to us.
- Advertising partners: when you visit our Site, third-party advertising and analytics partners may receive limited information (e.g., cookie identifiers, IP address, pages viewed) to measure ad performance and serve relevant ads. Under Colorado law, this activity may qualify as "targeted advertising," and you have the right to opt out. See Section 9.
- Legal compliance: when required by law, subpoena, court order, or to protect our rights, property, or safety, or the rights, property, or safety of others.
- Business transfers: in connection with a merger, acquisition, financing, or sale of all or part of our business.
- With your consent: for any other purpose disclosed to you at the time we collect the information.
9. Your Privacy Rights
Colorado residents (Colorado Privacy Act)
If you are a Colorado resident, you have the right to:
- Access the personal data we have about you.
- Correct inaccurate personal data.
- Delete personal data we hold about you.
- Receive a portable copy of personal data you provided to us.
- Opt out of (i) the sale of your personal data, (ii) targeted advertising, and (iii) profiling that produces legal or similarly significant effects.
We honor recognized universal opt-out mechanisms (such as Global Privacy Control). When your browser sends a recognized signal, we apply the opt-out to that browser and device.
How to exercise your rights
- Email: [PLACEHOLDER — privacy contact email]
- Mail: SoCo Customs Corp, Attn: Privacy, 7316 McClain Point, Colorado Springs, CO 80915
- Phone: (719) 574-1700
We will verify your request using information you have on file with us. We may deny requests where allowed by law (for example, where keeping the data is required for legal, tax, warranty, or fraud-prevention reasons).
Right to appeal
If we deny your request, you may appeal by emailing us at [PLACEHOLDER — privacy contact email] with the subject line "Privacy Appeal." We will respond within 45 days. If your appeal is denied, you may contact the Colorado Attorney General at coag.gov/file-complaint.
Other states
If your state grants similar rights, contact us using the information above and we will respond in accordance with applicable law.
10. Data Retention
We keep personal information only as long as needed for the purposes described in this Policy:
- Lead and inquiry data (people who contacted us but did not become customers): up to 3 years from your last interaction.
- Customer service records (invoices, work orders, warranty records): up to 7 years to support tax, warranty, and legal obligations.
- Marketing opt-in and opt-out records: for as long as you remain on our list and at least 5 years after you opt out, to honor and prove the opt-out.
- Call recordings: up to 2 years unless tied to an active matter.
- Website analytics and advertising data: retained according to our service providers' default retention settings (typically 14–26 months for Google Analytics and Meta).
We may keep information longer when required by law or to resolve disputes.
11. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. No system is 100% secure. If we learn of a security incident affecting your personal information, we will notify you as required by Colorado law (C.R.S. § 6-1-716) and other applicable laws.
12. Children's Privacy
Our Site and services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us and we will delete it.
13. Third-Party Links and Services
Our Site may contain links to third-party sites and services (for example, Facebook Messenger or Google Maps). We are not responsible for the privacy practices of those third parties. Review their privacy policies before using them.
14. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent change. Material changes will be communicated through the Site or by email or text where appropriate.
15. Contact Us
Questions, requests, or complaints about this Privacy Policy or our privacy practices:
SoCo Customs Corp Attn: Privacy 7316 McClain Point Colorado Springs, CO 80915 Phone: (719) 574-1700 Email: thecrew@sococustoms.com